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Miss us on Cupcake Wars?


Find both episodes on Netflix!

Season 3 Ep 13  Jennette McCurdy

show clip3


Season 6 Ep 18  Hotel Transylvania



Cupcake Wars audition video

 We feel so blessed to have been invited, twice!

Inside scoop on one of TV’s hottest shows

Details on how reality television works behind the scenes is a heavily guarded topic, but Dawn Eskins, the owner of Carolina Cupcakery, recently appeared on Cupcake Wars Season finale and isn’t hesitant to offer feedback. “When you watch reality shows with competitive formats, presumptions are made that the drama is manufactured.”

“In our case, at least, the producers were genuinely interested in creating professional entertainment so, no matter how frantic and stressful the experience appears, it’s actually ten times more intense. The big aisles you see on tv, between kitchens, fills with cameras, directors and producers all of whom are coaching you through it. It can be really overwhelming, but you have to suck it up, focus on why you are there and what you need to do.”

“They don’t have to create drama when you are faced with 1000 cupcakes in 2 hours. So much happens behind the scenes— it’s very easy to forget your mike is on, or to do something thoughtless in the heat of the moment. During the long delay between shooting and airing it, you can go crazy worrying about those things.”

“I distinctly recall ripping off a container lid, with my teeth. Definitely not something I’d want to see on air. Fortunately they agreed. In the end I had nothing to worry about and feel so blessed for it. I don’t know about other people, but our experience was a total win-win.”


Dawn’s comments on the judges:

“Candice is a smart lady who is also very kind and friendly. She a tough cookie (no pun intended) who almost single-handedly created this industry and she has confidence in her opinions because she’s done it all too. We spoke in person about the challenges of running a growing business and how much we both miss spending time in the kitchen : (

Florian, is nowhere near as serious he seems to be… he’s a total cutup in fact. Between takes he was learning “The Dougie” from Jennette and Justin, he’s a real sweetheart.

Justin, is even more handsome up close than he appears on television. He’s very witty and quick on his feet, and not all of his quips are scripted, either.

Jennette McCurdy is a great role model for young women. After taping the show, she tracked us down to personally thank us for researching her video and making the display so personal. She’s a very smart young lady with a long and brilliant future ahead of her.”

“Our experience was completely positive, and exhausting. I was ready to throw in the towel and go home after the grease fire which was much larger in person than it appears on tv but my assistant and daughter Kyndall jumped in and gave me a stern pep talk, reminding me that we were not done and not giving up. I am so blessed to have her in my life and to have her support in this crazy, crazy business.”